Finding the conviction to start a new business is hard. The idea is crucial.
The team you build, any investors who back you, your family and most importantly you - need to fully commit to your business idea for it to have any chance of succeeding.
A common misconception is that the best business ideas come from a problem you’ve faced personally.
Facing a problem yourself does give you a bit of a head start, as you’ll intimately understand what a solution needs to achieve, however it also restricts you to only the opportunities you’ve come across in your own life, which may not have a large enough market to satisfy your entrepreneurial ambitions.
Jeff Bezos came up with the idea for Amazon when he saw a single statistic about the rapid growth of the internet in the 1990s. He didn’t personally have a ‘problem’ to solve, it was insight from cold hard data that led him to his business idea.
So how does one find new business ideas that are actually worth pursuing?
Just like Bezos did, let’s use data.
Here are three of the ways in which Growthcurve helps founders and investors find new business ideas...