It doesn’t matter how unique your offers are or how optimised your PPC ads may be; if you don’t have a good landing page, you're not going to reap the customer conversion rewards. To smash your PPC ad goals your landing page needs to be flawless. To create the best landing page, you need three things: strong copywriting abilities, creative prowess and expert UX experience.
Before diving into the tips you can use to create a pretty neat landing page, you first need to understand what a landing page is: basically, a landing page is a webpage where visitors ‘land’ after clicking on one of your ads. The highest converting landing pages will have one focus: convince your target audience to hit the call-to-action. For this to happen, your landing page needs to be persuasive, attention-grabbing and provide the user with a positive experience.
I know we’ve made it sound simple, but crafting super-effective landing pages is an art that mixes creativity and social sciences, which is not easy to get right. To get you started on the right track, here are some tips you can use to create an excellent landing page: